Venture capital firms, hedge funds and the likes of business executives such as Rupert Murdoch are all vying for a piece of India’s rapidly growing e-commerce market – particularly companies aimed at the growing number of aspiring middle-class consumers.
Well-known investors like Masayoshi Son, the chief executive of SoftBank; Jack Ma, the executive chairman of Alibaba; and Murdoch, the media tycoon, have all made investments in India’s e-commerce companies. They are going head-to-head with other experienced tech investors like Sequoia Capital and Accel Partners.
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